Service design for corporates will allow organizations the advantage of fully optimizing their customer experience, creating tailored marketing strategies and understanding the personas of the customer base in order to customize services
The process and elements of Service design for corporates briefly involve:
- Customer Observation
- Access to basic customer data
- Access to feedback provided by customers
- Drafting the existing customer journey map
After completing the above steps, a new customer journey map will be drafted entailing optimized touchpoints and eliminating pain points. Errors of admin/customer service representatives will be highlighted and recommendations will be provided to ensure consistency and alignment between the service provided and the customer journey map.